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Ellis Brigham at InTheSnow Live

Published : 20-May-2013 12:49

Ellis Brigham Mountain Sports to retail at InTheSnow Live

InTheSnow Live, the new snowsports show taking place from 25-27 October 2013 at the NEC, has today announced that Ellis Brigham Mountain Sports will retail at the national show.

Ellis Brigham, who have 24 shops across the UK, will be a key retail partner at InTheSnow Live. As one of the UK's leading mountain specialists, they will have a large focus on ski boot fitting, with experts on hand to advise on choosing the most appropriate snowsports kit and equipment.

Mark Brigham, Marketing Director at Ellis Brigham Mountain Sports said: "We have chosen InTheSnow Live as the only snowsports show outside of London at which Ellis Brigham will retail. The NEC ski show has an established footfall of spending consumers that have come to the show over the past 20 years, and with new owners the show is set to be bigger, better and with more attractions. We view the NEC show as strategically important to our retail business and the InTheSnow Live team clearly understand what the consumer and the trade want from a show. In the past, this show has delivered queues of people waiting to be served at our stand and we are confident that under the new ownership that this audience is only set to increase."

Dominic Killinger, Managing Director of InTheSnow Live said: "We have sold close to 50% of the space taken at last year's show already, and we are delighted that Ellis Brigham has chosen InTheSnow Live as their favoured ski show outside of London to retail from. This will provide show visitors with the biggest range of snowsports equipment to choose from as well as ski and snowboard experts that our visitors can consult with. Our absolute focus is to deliver an exciting show with great features, to drive a large, spending footfall and therefore provide exhibitors with a great return on their investment. Having such a well-established and significant retailer at InTheSnow Live will undoubtedly complement our interactive features and the other exhibitors."

Confirmed features for InTheSnow Live include a two storey après ski bar, a winter wonderland with Father Christmas, the snowsports fashion show, a talk theatre, the 'fit to ski' feature, a custom boot clinic and a live feed on the show's big screens of the first World Cup ski race of the season, with commentary from BBC Ski Sunday's Graham Bell.

Visitors can also get stuck into some mountain food at the Alpine Kitchen and there is a huge £50,000 cash prize to be won at the show, allowing the lucky winner to take a ski holiday for life.

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