Survey Finds 50% Of Skiers Say They’ll Go Skiing Whatever The Cost
Survey Finds 50% Of Skiers Say They’ll Go Skiing Whatever The Cost
Published : 14-Feb-2025 02:20
A new survey carried out on behalf of travel debit card provider Currensea has tried to find out about skier attitude to their holiday cost.
The research asked 2,000 UK adults "weighted to be nationally representative" about their attitudes, but only 141 (7%) of respondents said they had been on a ski or snowboarding trip in the last five years or were planning one in the next 12 months.
Of those, 50% of skiers and snowboarders said going on a trip is so important they'll make sure they can go, no matter the cost, with 16% prioritising ski trips over other types of holidays – rising to 29% of 18-34 year-olds.
In addition 48% of those going on ski trips said they were likely to try to cut spending when they're away with 34% saying they'd been caught out by unexpected costs on a ski trip, such as specialist winter sports insurance or tourist taxes. Six in ten are planning a shorter trip (60%) or will go to a more affordable destination (61%), whilst 72% plan to reduce spending on après-ski.
With most now using contactless card payments, 47% said they'd been caught out not always having signal up the mountain to top up cards or transfer funds.
Join the conversation : Discuss this in the J2Ski Forum
This news item has been viewed 358 times.