North American Ski Resorts report mixed results
North American Ski Resorts report mixed results
Published : 26-May-2009 05:17
As more results are posted on the results of the 800+ ski areas across North America, a clear trend is emerging.Overall the US National Ski Areas Association (NSAA) report business down a little more than 5% on last season. As last season was a best-ever year the fall isn't seen as as bad aas it might have been, and results still remain one of the better years and above the multi-year average.
The best results have been posted by previously unlikely success stories, small local hills that had been suffering long term decline in many cases have posted record results as people have returned to skiing 'local.'
The worst results have inevitable been posted by the big-name destination resorts who have boomed over the past decade or so, thanks to a largely base-property sales driven success.
The Denver-based Mountain Travel Research Program reported business down by about a quarter in their study of more than 200 property management companies in 15 ski resorts in Colorado, Utah, California and British Columbia. They said clients stayed away and to fill rooms prices had to be cut.
The study's authors believe that the size of the drop in business is "unparalleled" but still think it might have been worse had not a sizable number of skiers and boarders refused to give up on their annual vacation and indeed looked forward to it as the highlight of an otherwise gloomy year.
Courtesy of and © Snow24 plc
Join the conversation : Discuss this in the J2Ski Forum
This news item has been viewed 3,098 times.