Canadian and US Resorts Pitch To Skiers
Canadian and US Resorts Pitch To Skiers
Published : 04-Feb-2025 11:12
Ski areas on both side of the US/Canadian border have been positioning themselves in light of the (now delayed) imposition of tariffs on Canada by the US.
Canadian ski areas and wider travel industry have been stressing the need to ski locally and keep Canadian dollars in Canada in a bit to try to support the country's economy.
A post by BC's Big White ski resort stressed that the resort was Canadian family owned and operated and received positive feedback from Americans saying they'd bring their US dollar ski send north, one of them saying, "most of us are both mortified and scared," by the current situation.
South of the border, several US ski areas that do business with Canadian skiers have been stressing their love of Canada. Steve Wright, General Manager of Vermont's Jay Peak Resort posted a lengthy statement complete with a Canadian flag logo and a tree indicating the resort's Canadian connections (below).
"We here at Jay Peak have a long-standing relationship with Canadian guests, homeowners, season passholders and day visitors – strengthened, in part, across the years Quebecois operator MSSI owned and helped grow the resort. Our relationship has survived border crossing reductions and closings, global pandemics, domestic tragedies, jittery economies and fluctuating exchange rates, tough winters, cold summers and just about anything else that could be dreamed up and thrown at both the resort and our extended Canadian family. The common denominator through all of it, was the lack of control any of us had or have over these issues; we reserve all our mortal influence and energy toward mother nature and making sure our appeasements net us all the snow we can carry. The current state of geo-political affairs, however, and philosophies relating to tariffs, various taxations and the viability behind them is neither something we can influence (somewhat obviously) nor are we inclined to comment on any further than to say, we dislike anything that keeps You from Us."
Most Canadian ski areas are Canadian owned, but the largest in the country and North America, Whistler Blackcomb, is currently owned by the US-based Vail Resorts.
Join the conversation : Discuss this in the J2Ski Forum
This news item has been viewed 603 times.
Also on J2Ski :- Vail Snow Forecast Ski Hotels